KPMG conducted two surveys of US executives to understand their perspectives on generative AI: the first in March 2023 was conducted right in the midst of the inescapable buzz that followed the launch of ChatGPT. As the initial hype receded, we went back to check with business leaders to see how their thinking on generative AI has changed. In June of 2023, we again surveyed 200 US business executives across industries in organizations with $1 billion or more in revenue on their views of generative AI.

The surveys shed light on emerging trends in the use of generative AI in business, including both the opportunities and threats executives believe generative AI has created.

Our March report also offers insights from KPMG advisory professionals in AI, technology enablement, strategy, human capital, and risk management. They looked at managing the challenges and opportunities associated with generative AI, including the human element, the evolving regulatory environment and how to harness AI in a trusted manner, and the implications it has for the workforce. They share thoughts on how you can responsibly integrate generative AI to empower employees, work smarter, and compete better — and what you can do right now to seize the advantage.

View the report and see some of the latest insights we discovered here.