Creating long-term organizational value
requires that business leaders identify the organization’s key stakeholders,
understand their most critical expectations, and make decisions that
consistently convey how organizational values align with stakeholder
expectations. The objective of this module is to provide students with an
understanding of three important aspects of effective stakeholder management
necessary to create long-term value: (1) identifying the organization’s key stakeholders,
(2) understanding what these key stakeholders think about the organization
(i.e., stakeholder expectations), and (3) strategies for interacting with and
effectively managing relationships with key stakeholders such that the
organization more consistently creates value over the long term.
The module requires no particular prerequisite
business knowledge and, as such, can be utilized in freshman undergraduate
courses through graduate programs.
The module is designed to require anywhere
from two to four 75-minute class sessions, depending on the amount of time the
instructor desires to devote to the topic of stakeholder management.
